So if you are in the consideration set, the library gets to choose which magazines they want. It’s not just every single magazine on Zinio, and there are some publishers who have opted out at this time, and some who have said ‘sure’. “The first thing is that a publisher has to approve being part of this program. “One of the interesting we started to see was the libraries’ selection mix,” Mullen said.
“I was on the distribution list for The Economist and I would get it two months after it would come out because it had to be rerouted to so many people before it could come to me.”įor magazines, Zinio’s early experience was that the digital program was not “cannibalizing print at all.” Libraries chose what titles to offer, and publishers decided if they wanted to be part of the program. “I remember this from my days at Ogilvy,” Jeanniey Mullen told me in 2013 when she was then the CMO at Zinio. It’s hard to do that to a digital edition. Also, readers have a tendency to rip pages out of the print magazines found in libraries. A library, which used to only offer a small selection of print magazines, can now offer many more titles, including international magazines.
I remind readers that behind the scenes, while digital magazines may appear to be going nowhere in direct to consumer circles (read: app stores), firms like Zinio and OverDrive continue to sell their digital magazine services to libraries.ĭigital magazines make a lot of sense for libraries. This morning The Digital Reader included a link to a story in the NY Daily News on the new app for the New York Public Library called NYPL SimplyE which I thought about all morning.Īs TNM readers know, every once in a while I include an announcement from a library or library system about the introduction of digital magazine services. Libraries have been enthusiastic about digital magazines as a way to increase offerings, save space, and keep issues intact, but now some library systems have launched eBook reading apps so patrons can access eBook collections via mobile devices, remotely
0 kommentar(er)
